LE DON, translated as “The Gift,” marks the first true campaign from THE GIFTED and serves as a defining introduction for the house. Following the brand’s initial debut on August 31, 2024, the year that followed became a deliberate period of transition for founder and creative director Zacary Jackson, clashing with the close of his final year of high school and the quiet preparation for what would follow. With a return set for January 1, 2026, LE DON emerges as both a formal introduction of the house and a deeply personal statement, establishing a direction rooted in intention rather than moment. At its core, LE DON holds both strength and vulnerability. Named symbolically and personally, the campaign reflects Jackson’s relationship with creation and belief. Built around THE GIFTED’s singular-release philosophy, LE DON introduces one piece: an oversized knit shirt constructed in black wool and cashmere, inviting the audience to engage fully with both the piece and its story. At the center of the campaign is THE WALK, a fashion-show-inspired film and editorial moment conceived as a study in movement and individuality. The shirt appears across multiple models, each styled distinctly yet unified by the same silhouette. LE DON is not positioned as a debut, but as a foundation: the beginning of a house built on clarity, intention, and lasting vision.